Crisis communication, mediarelations and reputation management are important specializations of Adwin Peeks. He is always ready to provides immediate help in a crisis. He also acts as spokesperson or a personal coach for management in preparation of challenging media contacts.

Adwin Peeks has been a pillar of strength in difficult times for many organizations. He has extensive experience with governmental organizations (municipalities, province, security region) and healthcare organizations (GGD, JGZ, Safe at Home, Dental Hygienists, Perinatal Care, Aids and more). He also knows the profit sector well, as he has helped with positioning, reputation management and crisis communication for clients such as Achmea, Zilveren Kruis, VGZ, Eneco, Rabobank and Boskalis.

Adwin Peeks is a sought-after media trainer. He gives result-oriented one-on-one media training to directors with a communicative challenge.

Communication research is one of his focuspoints. “It is important to know what is going on in the environment, so that you can respond well to it” is a frequently heard statement. In the book ‘Meten en Scoren’ – which he wrote together with Eelke Alkema – he advocates increasing impact through communication research.

He further expanded his experience in reputation management during his time as protégé of Prof. Cees van Riel at the Reputation Institute. There he advised (inter)national organizations such as ING, Air France-KLM and PostNL on their reputation and brand management.